In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Type: BOOK - Published: 2022-03-08 - Publisher: Haymarket Books
The Billboard is about a fictional Black women’s clinic in Chicago’s Englewood neighborhood on the South Side and its fight with a local gadfly running for City Council who puts up a provocative billboard: “Abortion is genocide. The most dangerous place for a Black child is his mother’s womb,” spurring on the clinic to fight back with their own provocative sign: “Black women take care of their families by taking care of themselves. Abortion is self-care. #Trust Black Women.” The book also has a foreword and afterword and Q&A with a founder of reproductive justice. As a play and book, The Billboard is a cultural force that treats abortion as more than pro-life or pro-choice.
Type: BOOK - Published: 2014-03-01 - Publisher: BizPlanDB
This is a complete business plan for a Billboard Advertising Service. Each of our plans follows a 7 chapter format: Chapter 1 - Executive Summary - This part of the business plan provides an introduction for the business, showcases how much money is sought for the company, and acts as a guideline for reading the rest of the business plan. Chapter 2 - Financing Summary - The second section of the business plan showcases how you intend to use the financing for your business, how much of the business is owned by the Owners, who sits on the board of directors, and how the business could be sold in the future. Chapter 3 - Products and Services - This section of the business plan showcases the products/services that you are selling coupled with other aspects of your business operations. Chapter 4 - Market Analysis - This is one of the most important sections of your business plan. Each of our plans includes complete industry research specific to the business, an economic analysis regarding the general economy, a customer profile, and a competitive analysis. Chapter 5 - Marketing Plan - Your marketing plan will showcase to potential investors or banks how you intend to properly attract customers to your business. We provide an in depth analysis of how you can use your marketing plan in order to drive sales. Chapter 6 - Personnel Summary - Here, we showcase the organizational structure of your business coupled with the headcount and salaries of your employees. Chapter 7 - Financial Plan - This is the most important part of your business plan. Here, we provide a three year profit and loss statement, cash flow analysis, balance sheet, sensitivity analysis, breakeven analysis, and business ratios.
Authors: Widhiyanto Widhiyanto, Fitriati Sri Wuli, Astuti Puji
Categories: Social Science
Type: BOOK - Published: 2021-11-24 - Publisher: European Alliance for Innovation
This book constitutes the thoroughly refereed proceedings of the 9th Unnes International Conference on English Language, Literature and Translation (ELTLT 2020), held in Semarang, Indonesia, in November 2020. The full papers presented were carefully reviewed and selected from all submissions. The papers reflect the conference sessions as follows: English Language Teaching and Linguistics: Applied Linguistics, Discourse Analysis, EAP/ESP, Literacy Education, ICT in ELT, Multingualism in Education, Multimodality, Teaching Material and Curriculum Development, Language Testing and Assessment, Language Acquisition, TESOL/TEFL/CLIL; Literature: Children Literature, Cultural Studies, Cyber Literature, Gender Studies, Ecoliterature, World Literature, Travel Literature, Popular Literature; Translation: Audio Visual Translation, Interpreting, ICT in Translation, Translation Teaching and Training, Translation of Different Genres, Cyber Culture Translation, Multimodality in Translation Studies.
Type: BOOK - Published: 2015-08-03 - Publisher: Oxford University Press, USA
Vast holdings and assessment of consumer data by large companies are not new phenomena. Firms' ability to leverage the data to reach customers in targeted campaigns and gain market share is, and on an unprecedented scale. Major companies have moved from serving as data or inventory storehouses, suppliers, and exchange mechanisms to monetizing their data and expanding the products they offer. Such changes have implications for both firms and consumers in the coming years. In From Big Data to Big Profits, Russell Walker investigates the use of internal Big Data to stimulate innovations for operational effectiveness, and the ways in which external Big Data is developed for gauging, or even prompting, customer buying decisions. Walker examines the nature of Big Data, the novel measures they create for market activity, and the payoffs they can offer from the connectedness of the business and social world. With case studies from Apple, Netflix, Google, and Amazon, Walker both explores the market transformations that are changing perceptions of Big Data, and provides a framework for assessing and evaluating Big Data. Although the world appears to be moving toward a marketplace where consumers will be able to "pull" offers from firms, rather than simply receiving offers, Walker observes that such changes will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for graduate students and professionals with an interest in Big Data, digital platforms, and analytics.
Type: BOOK - Published: 2002 - Publisher: Artech House
This practical new resource gives you a comprehensive understanding of the design and deployment of transmission networks for wireless applications. From principles and design, to equipment procurement, project management, testing, and operation, it's a practical, hands-on engineering guide with numerous real-life examples of turn-key operations in the wireless networking industry. This book, written for both technical and non-technical professionals, helps you deal with the costs and difficulties involved in setting up the local access with technologies that are still in the evolutionary stage. Issues involved in the deployment of various transmission technologies, and their impact on the overall wireless network topology are discussed. Strategy and approach to transmission network planning, design and deployment are explored. The book offers practical guidelines and advice derived from the author's own experience on projects worldwide. You gain a solid grounding in third generation wireless networks with increased capacity requirements, while learning all about packet data architecture, and how it will impact future transmission network design and deployment.
Type: BOOK - Published: 2020-04-17 - Publisher: Routledge
Minstrel Traditions: Mediated Blackface in the Jazz Age explores the place and influence of black racial impersonation in US society during a crucial and transitional time period. Minstrelsy was absorbed into mass-culture media that was either invented or reached widespread national prominence during this era: advertising campaigns, audio recordings, radio broadcasts, and film. Minstrel Traditions examines the methods through which minstrelsy's elements connected with the public and how these conventions reified the racism of the time. This book explores blackface and minstrelsy through a series of overlapping case studies which illustrate the extent to which blackface thrived in the early twentieth century. It contextualizes and analyzes the last musical of black entertainer Bert Williams, the surprising live career of pancake icon Aunt Jemima, a flourishing amateur minstrel industry, blackface acts of African American vaudeville, and the black Broadway shows which brought new musical styles and dances to the American consciousness. All reflect, and sometimes incorporate, the mass-culture technologies of the time, either in their subject matter or method of distribution. Retrograde blackface seamlessly transitioned from live to mediated iterations of these cultural products, further pushing black stereotypes into the national consciousness. The book project oscillates between two different types of performances: the live and the mediated. By focusing on how minstrelsy in the Jazz Age moved from live performance into mediatized technologies, the book adds to the intellectual and historical conversation regarding this pernicious, racist entertainment form. Jazz Age blackface helped normalize new media technologies and that technology extended minstrelsy's influence within US culture. Minstrel Traditions tracks minstrelsy's social impact over the course of two decades to examine how ideas of national identity employ racial nostalgias and fantasias. This book will be of great interest to scholars and researchers in theatre studies, communication studies, race and media, and musical scholarship
Type: BOOK - Published: 2021-02-28 - Publisher: Cambridge University Press
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.
Type: BOOK - Published: 2016-10-04 - Publisher: University Press of New England
Ronald D. Lankford has written the definitive history of this iconic and much-loved Christmas character. Rudolph the Red-Nosed Reindeer was the creation of Robert May, a staff copywriter who wrote the original poem as a Montgomery Ward Christmas giveaway in 1939. More than 2.4 million copies were printed and given away that holiday season. Thus the legend began. Johnny Marks adapted the poem into what would become the Gene Autry hit "Rudolph the Red-Nosed Reindeer," which instantly became - and still remains - one of the most popular Christmas songs of all time. The legend of Rudolph soared even higher with the Rankin/Bass stop-motion television special in 1964, which has gone on to inspire a cottage industry of toys and decorative items. In this festive and informed look at the most famous reindeer of all, Lankford discusses all of Rudolph's iterations, including comic books, sequels, advertising tie-ins, movies, and much more. Lankford has produced the first complete history of Rudolph that both celebrates and explains the undying popularity of Rudolph and his friends. The result is both a glowing tribute and a rigorously researched biography that will appeal to fans and lovers of classic American holiday culture.